Best To Have Call To Action On Every Page
I’ve seen a lot of web designs in my day and I’ve found that some of the best are ones that focus on a single outcome on every page. There’s not guessing left to the user as to what comes next. They either decide to continue or not. Ideally, they can also access any other page on a site which is designed exactly the same way. They can go as deep as they want, but when they are ready, they can choose to follow through on the call to action presented to them if they come to feel that it is the right option for them at this time.